Meri was asked to art direct all photo shoots for the inaugural relaunch issue of ‘Le Monde d’Hermes,’ the iconic print magazine published by Hermes for over 30 years. In conjunction with a complete redesign of the magazine logotype and layouts, Meri commissioned Alex Prager, Annemarieke Van Drimmelen and Alexandre Guirkinger, among others, to infuse the brand’s stories with the dynamism of thematic, contemporary photography.
Photographers: Oliver Hadlee Pearch, Annemarieke Van Drimmelen, Alex Prager
Stylist: Jodie Barnes, Beat Bolliger
Meri realised a 360 campaign for Gucci to raise awareness around the brand's expertise in men's tailoring. Beginning with a film for which we imagined the man behind the Gucci suit, linking London, New York, Tokyo and a mysterious cosmopolite, we told his story via an elegant and subtle cinematic treatment. We then translated the film into a world of collateral for boutiques, print, social media and digital advertising.
Photographer: Lachlan Bailey
Stylist: Robbie Spencer
We established a long-term relationship with Paco Rabanne, overseeing all show communications, including printed lookbooks and digital invitations. In order to ensure that that the mood and message of each season’s collection was effectively reflected, we worked closely with the brand’s design team to develop their vision with maximum impact and integrity.
Meri art directed all of the print and digital collateral for Diesel Black Gold’s Fall Winter 2015 campaign, shot by Karim Sadli and styled by brand consultant Marie-Amélie Sauvé. Building on the essence of the campaign imagery, Meri delivered past the print advertising—bringing in digital, social media, film and direct to client communication, to fully equip the brand to tell the story of its modern and refined premium collection.
Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé
Undertaking a full redesign of Balmain.com, we developed a new e-commerce site offering the refinement and luxury of the French fashion house and the easy and intuitive attributes of the digital age, creating a coherent home for the brand online. In conjuction we also developed a social media strategy for which we produced a series of fast, fun and easily shareable short films.
Heralding a new era of Dunhill, our redesign of the brand’s website offers a clean and contemporary take on iconic British heritage and design. To amplify the relaunch, we also created two profile films that offer a deeper insight into the brand’s values today.
We established a new visual direction for Karla Otto with a complete rebranding strategy, rethinking their online experience to fully reflect the calibre of the luxury, fashion beauty and lifestyle clients represented by the agency. With this new visual identity, we re-articulated and affirmed Karla Otto’s position as an industry leader.
Between 1988 and 1991, Comme des Garçons created a print magazine that explored the theme of the sixth sense through photography, illustration and artworks across eight issues of the unstapled A3 magazine called ‘Six’, edited by designer Rei Kawakubo.
Meri created ‘Moving Six’ an app that navigates through the print archive, exploring photography and auditory space through parallax scrolling, puzzles and physical gesture.
For Diesel’s Reboot campaign following the appointment of Creative Director Nicola Formichetti, Meri worked on developing the concept through an innovative exploration of casting via social media. Young creative talents were found on Tumblr and based on theircuration and modes of digital expression. Renowned photographers Inez and Vinoodh shot this social media-sourced talent before each model was given back their resulting portrait in order for them to remix it in their own style. The campaign heralded a new age of digital aesthetics, championing creative independence and true innovation.
Photographer: Inez & Vinoodh
Stylist: Nicola Formichetti
POSTmatter was launched in 2010 as a series of independently published editions for the iPad, exploring new interactive content, responsive fashion editorials and groundbreaking film work. Representing a creative laboratory for Meri, POSTmatter has led a range of collaborations with industry leaders including Comme des Garçons, Ferrari and Stella McCartney.
We created a series of short films that playfully draw on army and military codes, extending a provocative yet elegant invitation to enrol in the ‘Balmain Army’. Giving a visual spin on Balmain Creative Director Olivier Rousteing’s use of the term for the brand’s online community of fans, it offers a smart and succinct look at the latest collection.
To introduce Gucci’s Bamboo Shopper and Lady Luck bags, we created a film that follows a surreal game of seduction and pursuit. We wove together the unmistakable Savoy Hotel, London, a film noir world of femme fatales, paparazzi and old world glamour, building intrigue and surprise around the product.