Meri realised a 360 campaign for Gucci to raise awareness around the brand's expertise in men's tailoring. Beginning with a film for which we imagined the man behind the Gucci suit, linking London, New York, Tokyo and a mysterious cosmopolite, we told his story via an elegant and subtle cinematic treatment. We then translated the film into a world of collateral for boutiques, print, social media and digital advertising.
Photographer: Lachlan Bailey
Stylist: Robbie Spencer
We established a long-term relationship with Paco Rabanne, overseeing all show communications, including printed lookbooks and digital invitations. In order to ensure that that the mood and message of each season’s collection was effectively reflected, we worked closely with the brand’s design team to develop their vision with maximum impact and integrity.
Photographer: Annemarieke Van Drimmelen
Stylist: Beat Bolliger
Undertaking a full redesign of Balmain.com, we developed a new e-commerce site offering the refinement and luxury of the French fashion house and the easy and intuitive attributes of the digital age, creating a coherent home for the brand online. In conjuction we also developed a social media strategy for which we produced a series of fast, fun and easily shareable short films.
Meri art directed all of the print and digital collateral for Diesel Black Gold’s Fall Winter 2015 campaign, shot by Karim Sadli and styled by brand consultant Marie-Amélie Sauvé. Building on the essence of the campaign imagery, Meri delivered past the print advertising—bringing in digital, social media, film and direct to client communication, to fully equip the brand to tell the story of its modern and refined premium collection.
Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé
Photographer: Qiu Yang
Stylist: Sarah-Jane Hoffmann
Heralding a new era of Dunhill, our redesign of the brand’s website offers a clean and contemporary take on iconic British heritage and design. To amplify the relaunch, we also created two profile films that offer a deeper insight into the brand’s values today.
Photographers: Oliver Hadlee Pearch
Stylist: Jodie Barnes
For Diesel’s Reboot campaign following the appointment of Creative Director Nicola Formichetti, Meri worked on developing the concept through an innovative exploration of casting via social media. Young creative talents were found on Tumblr and based on theircuration and modes of digital expression. Renowned photographers Inez and Vinoodh shot this social media-sourced talent before each model was given back their resulting portrait in order for them to remix it in their own style. The campaign heralded a new age of digital aesthetics, championing creative independence and true innovation.
Photographer: Inez & Vinoodh
Stylist: Nicola Formichetti
We established a new visual direction for Karla Otto with a complete rebranding strategy, rethinking their online experience to fully reflect the calibre of the luxury, fashion beauty and lifestyle clients represented by the agency. With this new visual identity, we re-articulated and affirmed Karla Otto’s position as an industry leader.
Between 1988 and 1991, Comme des Garçons created a print magazine that explored the theme of the sixth sense through photography, illustration and artworks across eight issues of the unstapled A3 magazine called ‘Six’, edited by designer Rei Kawakubo.
Meri created ‘Moving Six’ an app that navigates through the print archive, exploring photography and auditory space through parallax scrolling, puzzles and physical gesture.
Photographer: Alex Prager
Stylist: Jodie Barnes
Meri re-interpreted the Gucci universe for mobile and tablet, elevating and transforming conventional feature formats and product shoots for the full potential of digital commerce.
As the first luxury brand to engage customers in this format, Gucci Style has grown 1.5 million unique users per month and a bank of 500,000 users registered for push notifications.
POSTmatter was launched in 2010 as a series of independently published editions for the iPad, exploring new interactive content, responsive fashion editorials and groundbreaking film work. Representing a creative laboratory for Meri, POSTmatter has led a range of collaborations with industry leaders including Comme des Garçons, Ferrari and Stella McCartney.
We created a series of short films that playfully draw on army and military codes, extending a provocative yet elegant invitation to enrol in the ‘Balmain Army’. Giving a visual spin on Balmain Creative Director Olivier Rousteing’s use of the term for the brand’s online community of fans, it offers a smart and succinct look at the latest collection.
To introduce Gucci’s Bamboo Shopper and Lady Luck bags, we created a film that follows a surreal game of seduction and pursuit. We wove together the unmistakable Savoy Hotel, London, a film noir world of femme fatales, paparazzi and old world glamour, building intrigue and surprise around the product.