Dunhill,
Holiday 2015

A new catalogue for Dunhill was created by Meri, introducing a selection of accessories perfect for gift-giving in the holiday season. A magician's poise and precision playfully showcase the collection through a series of classic sleight of hand tricks. Conceptualised and art directed by Meri, the shoot is infused with a refined elegance representative of Dunhill's modern approach to luxury and heritage today.

Photography: Cyrille Robin
Set Design: Sarianne Plaisant

Dunhill, Holiday 2015
https://player.vimeo.com/video/147374866
Dunhill
Holiday 2016

dunhill,
Holiday 2016

A magician’s sleight of hand takes centre stage in this new short film for Alfred Dunhill, unveiling an array of accessories for the holiday season. Cufflinks, pens and leather goods swiftly appear and disappear, bringing a touch of magic to inspire the gift-giving time of year.

Photography: Charles Negre
Set design: Janina Pedan

DBG
Campaign S/S 16

Diesel Black Gold,
Campaign S/S 16

Diesel Black Gold's Spring/Summer 16 campaign was art directed by Meri, covering all print, digital and social media content. Shot in LA by Karim Sadli and styled by Marie-Amélie Sauvé, the collection was captured against Downtown Los Angeles’ iconic Sixth Street Viaduct. This was the fourth consecutive season that Meri has art directed the DBG advertising campaign, bringing a modern vision that reflects the metropolitan spirit of the brand.

Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé

Gucci
Men's Classic

Gucci,
Men's Classic

Meri realised a 360 campaign for Gucci to raise awareness around the brand's expertise in men's tailoring. Beginning with a film for which we imagined the man behind the Gucci suit, linking London, New York, Tokyo and a mysterious cosmopolite, we told his story via an elegant and subtle cinematic treatment. We then translated the film into a world of collateral for boutiques, print, social media and digital advertising.
Photographer: Lachlan Bailey Stylist: Robbie Spencer

Hermès
Colorama

Hermès,
Colorama

Photographer: Oliver Hadlee Pearch
Stylist: Jodie Barnes

Dunhill
Holiday 2015

Dunhill,
Holiday 2015

A new catalogue for Dunhill was created by Meri, introducing a selection of accessories perfect for gift-giving in the holiday season. A magician's poise and precision playfully showcase the collection through a series of classic sleight of hand tricks. Conceptualised and art directed by Meri, the shoot is infused with a refined elegance representative of Dunhill's modern approach to luxury and heritage today.

Photography: Cyrille Robin
Set Design: Sarianne Plaisant

Salvatore Ferragamo
Holiday 2015

Salvatore Ferragamo,
Holiday 2015

Meri oversaw the concept and art direction for Salvatore Ferragamo's holiday season campaign, shot by photographer David Hughes. A selection of accessories are balanced precariously in a nod to Erwin Wurm's 'One Minute Sculptures', achieved with the help of New York-based set designer, Andy Harman. Geometric shapes are created with raw materials such as wood, felt and concrete to bring a contemporary twist, setting the scene for a playful state of equilibrium throughout the campaign.

Photography: David Hughes
Set Design: Andy Harman

Hermès
Flâneur

Hermès,
Flâneur

Photographer: Annemarieke Van Drimmelen
Stylist: Beat Bolliger

Hermès
Vision Nocturne

Hermès,
Vision Nocturne

Photographer: Alex Prager
Stylist: Jodie Barnes

DBG
Campaign F/W 15

Diesel Black Gold,
Campaign F/W 15

Meri art directed all of the print and digital collateral for Diesel Black Gold’s Fall Winter 2015 campaign, shot by Karim Sadli and styled by brand consultant Marie-Amélie Sauvé. Building on the essence of the campaign imagery, Meri delivered past the print advertising—bringing in digital, social media, film and direct to client communication, to fully equip the brand to tell the story of its modern and refined premium collection.

Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé

Diesel
Reboot Campaign

Diesel,
Reboot Campaign

For Diesel’s Reboot campaign following the appointment of Creative Director Nicola Formichetti, Meri worked on developing the concept through an innovative exploration of casting via social media. Young creative talents were found on Tumblr and based on theircuration and modes of digital expression. Renowned photographers Inez and Vinoodh shot this social media-sourced talent before each model was given back their resulting portrait in order for them to remix it in their own style. The campaign heralded a new age of digital aesthetics, championing creative independence and true innovation.

Photographer: Inez & Vinoodh
Stylist: Nicola Formichetti

Hermès
Eloge de la lumière

Hermès,
Eloge de la lumière

Photographer: Qiu Yang
Stylist: Sarah-Jane Hoffmann