POSTmatter was launched in 2010 as a series of independently published editions for the iPad, exploring new interactive content, responsive fashion editorials and groundbreaking film work. Representing a creative laboratory for Meri, POSTmatter has led a range of collaborations with industry leaders including Comme des Garçons, Ferrari and Stella McCartney.
Meri re-interpreted the Gucci universe for mobile and tablet, elevating and transforming conventional feature formats and product shoots for the full potential of digital commerce.
As the first luxury brand to engage customers in this format, Gucci Style has grown 1.5 million unique users per month and a bank of 500,000 users registered for push notifications.
Comme des Garçons,
Between 1988 and 1991, Comme des Garçons created a print magazine that explored the theme of the sixth sense through photography, illustration and artworks across eight issues of the unstapled A3 magazine called ‘Six’, edited by designer Rei Kawakubo.
Meri created ‘Moving Six’ an app that navigates through the print archive, exploring photography and auditory space through parallax scrolling, puzzles and physical gesture.
Undertaking a full redesign of Balmain.com, we developed a new e-commerce site offering the refinement and luxury of the French fashion house and the easy and intuitive attributes of the digital age, creating a coherent home for the brand online. In conjuction we also developed a social media strategy for which we produced a series of fast, fun and easily shareable short films.
Heralding a new era of Dunhill, our redesign of the brand’s website offers a clean and contemporary take on iconic British heritage and design. To amplify the relaunch, we also created two profile films that offer a deeper insight into the brand’s values today.
The French fashion and culture bible Purple came to Meri to help give it a digital life on mobile. Being tasked with translating the paper experience into a digital publication, we were driven to think conceptually about the fashion experience online, to which which our response was a design that balances the functional, playful yet elevated and aspirational elements of the Purple fashion cult.