The tale of a worldly, self-made mystery man highlights the timelessness, quality and detail of Gucci tailoring. A cab ride in London, a shoe shine in New York, and a Tokyo barber set the scene for a narrative that creates a powerful and lasting visual impression of the Gucci man.

To introduce Gucci’s Bamboo Shopper and Lady Luck bags, we created a film that follows a surreal game of seduction and pursuit. We wove together the unmistakable Savoy Hotel, London, a film noir world of femme fatales, paparazzi and old world glamour, building intrigue and surprise around the product.

Launched to celebrate Coach’s sponsorship of the Somerset House Ice rink in London, this projection-mapping project took over the classical courtyard, transforming it into a luxurious landscape of ice and leather.

This major seasonal campaign and sponsorship event required a connection to the theme of ice and winter, but also a more sophisticated visual approach than the normal Christmas clichés. Director Remi Paringaux conceived of the frozen handbag concept, physically freezing bags in blocks of ice, before filming them melting in a full day shoot. When projected on the colonnades of Somerset House, the film took on a life of its own.