Salvatore Ferragamo,
Holiday
Meri worked on the concept, art direction and execution of the 2015 Salvatore Ferragamo `Gift Generator' campaign, including a microsite and series of 6 short films shot by photographer David Hughes. We developed the 'equilibrium concept', a state of precarious balance between objects, inspired by Erwin Wurm's `One Minute Sculptures' and achieved with the help of New York-based set designer, Andy Harman. The accessories of the moment, selected for the holiday season, are set in motion as they fly through the air in a light-hearted twist on the typical festive gift guide.
Nina Ricci,
L'Air du Temps
The delicate fragrance by Nina Ricci, L’Air du Temps, is captured in this evocative film by Thomas Lohr. Reflecting the softly fading light at dusk and the transition to the brightness of dawn, the film takes inspiration from nature to illustrate the subtle notes of the perfume.
Shot by Thomas Lohr.
Gucci,
Men's Classic
The tale of a worldly, self-made mystery man highlights the timelessness, quality and detail of Gucci tailoring. A cab ride in London, a shoe shine in New York, and a Tokyo barber set the scene for a narrative that creates a powerful and lasting visual impression of the Gucci man.
Salvatore Ferragamo,
Holiday
Meri worked on the concept, art direction and execution of the 2015 Salvatore Ferragamo `Gift Generator' campaign, including a microsite and series of 6 short films shot by photographer David Hughes. We developed the 'equilibrium concept', a state of precarious balance between objects, inspired by Erwin Wurm's `One Minute Sculptures' and achieved with the help of New York-based set designer, Andy Harman. The accessories of the moment, selected for the holiday season, are set in motion as they fly through the air in a light-hearted twist on the typical festive gift guide.
Balmain,
Army
We created a series of short films that playfully draw on army and military codes, extending a provocative yet elegant invitation to enrol in the ‘Balmain Army’. Giving a visual spin on Balmain Creative Director Olivier Rousteing’s use of the term for the brand’s online community of fans, it offers a smart and succinct look at the latest collection.
Gucci,
Bamboo Confidential
To introduce Gucci’s Bamboo Shopper and Lady Luck bags, we created a film that follows a surreal game of seduction and pursuit. We wove together the unmistakable Savoy Hotel, London, a film noir world of femme fatales, paparazzi and old world glamour, building intrigue and surprise around the product.
dunhill,
Summer Drives
Summer Drives reflects dunhill's rich motoring heritage and adventurous spirit, with a witty take on British driving etiquette. The film features the dunhill man on an English summer drive, accompanied by his four-legged friend as well as the all-important eyewear.
dunhill,
Gifts and Games
Meri oversaw the art direction of a fashion film for Dunhill. The mood of the holiday season is conjured through the introduction of a magician, as a series of classic sleight of hand tricks playfully showcase the accessories perfect for gift-giving. Fast-paced and infused with timeless elegance, it is a film that captures the spirit of Dunhill's own luxury heritage for the modern day.
Coach,
Somerset House
Launched to celebrate Coach’s sponsorship of the Somerset House Ice rink in London, this projection-mapping project took over the classical courtyard, transforming it into a luxurious landscape of ice and leather.
This major seasonal campaign and sponsorship event required a connection to the theme of ice and winter, but also a more sophisticated visual approach than the normal Christmas clichés. Director Remi Paringaux conceived of the frozen handbag concept, physically freezing bags in blocks of ice, before filming them melting in a full day shoot. When projected on the colonnades of Somerset House, the film took on a life of its own.
