dunhill,
Holiday
A magician’s sleight of hand takes centre stage in this new short film for Alfred Dunhill, unveiling an array of accessories for the holiday season. Cufflinks, pens and leather goods swiftly appear and disappear, bringing a touch of magic to inspire the gift-giving time of year.
Photography: Charles Negre
Set design: Janina Pedan
dunhill,
Holiday
A magician’s sleight of hand takes centre stage in this new short film for Alfred Dunhill, unveiling an array of accessories for the holiday season. Cufflinks, pens and leather goods swiftly appear and disappear, bringing a touch of magic to inspire the gift-giving time of year.
Photography: Charles Negre
Set design: Janina Pedan
Diesel Black Gold,
Campaign
Diesel Black Gold's Spring/Summer 16 campaign was art directed by Meri, covering all print, digital and social media content. Shot in LA by Karim Sadli and styled by Marie-Amélie Sauvé, the collection was captured against Downtown Los Angeles’ iconic Sixth Street Viaduct. This was the fourth consecutive season that Meri has art directed the DBG advertising campaign, bringing a modern vision that reflects the metropolitan spirit of the brand.
Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé
Gucci,
Men's Classic
Meri realised a 360 campaign for Gucci to raise awareness around the brand's expertise in men's tailoring. Beginning with a film for which we imagined the man behind the Gucci suit, linking London, New York, Tokyo and a mysterious cosmopolite, we told his story via an elegant and subtle cinematic treatment. We then translated the film into a world of collateral for boutiques, print, social media and digital advertising.
Photographer: Lachlan Bailey Stylist: Robbie Spencer
dunhill,
Gift and Games
A new catalogue for Dunhill was created by Meri, introducing a selection of accessories perfect for gift-giving in the holiday season. A magician's poise and precision playfully showcase the collection through a series of classic sleight of hand tricks. Conceptualised and art directed by Meri, the shoot is infused with a refined elegance representative of Dunhill's modern approach to luxury and heritage today.
Photography: Cyrille Robin
Set Design: Sarianne Plaisant
Salvatore Ferragamo,
Holiday
Meri oversaw the concept and art direction for Salvatore Ferragamo's holiday season campaign, shot by photographer David Hughes. A selection of accessories are balanced precariously in a nod to Erwin Wurm's 'One Minute Sculptures', achieved with the help of New York-based set designer, Andy Harman. Geometric shapes are created with raw materials such as wood, felt and concrete to bring a contemporary twist, setting the scene for a playful state of equilibrium throughout the campaign.
Photography: David Hughes
Set Design: Andy Harman
Diesel Black Gold,
Campaign
Meri art directed all of the print and digital collateral for Diesel Black Gold’s Fall Winter 2015 campaign, shot by Karim Sadli and styled by brand consultant Marie-Amélie Sauvé. Building on the essence of the campaign imagery, Meri delivered past the print advertising—bringing in digital, social media, film and direct to client communication, to fully equip the brand to tell the story of its modern and refined premium collection.
Photographer: Karim Sadli
Stylist: Marie-Amélie Sauvé
Diesel,
Reboot Campaign
For Diesel’s Reboot campaign following the appointment of Creative Director Nicola Formichetti, Meri worked on developing the concept through an innovative exploration of casting via social media. Young creative talents were found on Tumblr and based on theircuration and modes of digital expression. Renowned photographers Inez and Vinoodh shot this social media-sourced talent before each model was given back their resulting portrait in order for them to remix it in their own style. The campaign heralded a new age of digital aesthetics, championing creative independence and true innovation.
Photographer: Inez & Vinoodh
Stylist: Nicola Formichetti