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Launched to celebrate Coach’s sponsorship of the Somerset House Ice rink in London, this projection-mapping project took over the classical courtyard, transforming it into a luxurious landscape of ice and leather.

This major seasonal campaign and sponsorship event required a connection to the theme of ice and winter, but also a more sophisticated visual approach than the normal Christmas clichés. Director Remi Paringaux conceived of the frozen handbag concept, physically freezing bags in blocks of ice, before filming them melting in a full day shoot. When projected on the colonnades of Somerset House, the film took on a life of its own.

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