For Diesel’s Reboot campaign following the appointment of Creative Director Nicola Formichetti, Meri worked on developing the concept through an innovative exploration of casting via social media. Young creative talents were found on Tumblr and based on theircuration and modes of digital expression. Renowned photographers Inez and Vinoodh shot this social media-sourced talent before each model was given back their resulting portrait in order for them to remix it in their own style. The campaign heralded a new age of digital aesthetics, championing creative independence and true innovation.
Photographer: Inez & Vinoodh
Stylist: Nicola Formichetti