Meri worked on the concept, art direction and execution of the 2015 Salvatore Ferragamo `Gift Generator' campaign, including a microsite and series of 6 short films shot by photographer David Hughes. We developed the 'equilibrium concept', a state of precarious balance between objects, inspired by Erwin Wurm's `One Minute Sculptures' and achieved with the help of New York-based set designer, Andy Harman. The accessories of the moment, selected for the holiday season, are set in motion as they fly through the air in a light-hearted twist on the typical festive gift guide.
Meri oversaw the concept and art direction for Salvatore Ferragamo's holiday season campaign, shot by photographer David Hughes. A selection of accessories are balanced precariously in a nod to Erwin Wurm's 'One Minute Sculptures', achieved with the help of New York-based set designer, Andy Harman. Geometric shapes are created with raw materials such as wood, felt and concrete to bring a contemporary twist, setting the scene for a playful state of equilibrium throughout the campaign.
Photography: David Hughes
Set Design: Andy Harman